Dook It Out
project manager/ art direction/ event planning/ advertising/ marketing
Task:
Create and promote an interactive experience for students on campus
Introducing Dook It Out, the world’s easiest way to get UNC vs. Duke basketball tickets.
In fact, so easy that you only need to know how to play rock-paper-scissors.
The catch? You have to beat 299 people in a game with just three moves.
In fact, so easy that you only need to know how to play rock-paper-scissors.
The catch? You have to beat 299 people in a game with just three moves.
Dook It Out is a class project designed to bring UNC students just a little closer together. With 500+ signups, I can guarantee you, people were close.
Dook It Out was promoted soley through social media advertising, flyers placed around campus, and word-of-mouth.
Social Media Promotion:
Dook It Out was promoted soley through social media advertising, flyers placed around campus, and word-of-mouth.
We even got some Tar Heel legends to help us out.
UNC Field Hockey Coach Erin Matson
UNC Basketball Paxon Wojcik
UNC quarterback Drake Maye
Organic coverage:
Yeah... you could say we did a pretty good job promoting the game.
Project Managers: Juliette Dias & Josh Tu
Creative Director: Tara Corinne
Strategy Directors: Connor Sule & Kyle Beaman
Research Director: Camryn Kendrix
Marketing Director: Elizabeth Strain
Branding Director: Taylor Maffeo
Communication Directors: Hailey Staton & Caroline Landry
Creative Director: Tara Corinne
Strategy Directors: Connor Sule & Kyle Beaman
Research Director: Camryn Kendrix
Marketing Director: Elizabeth Strain
Branding Director: Taylor Maffeo
Communication Directors: Hailey Staton & Caroline Landry